'Adopt the new philosophy.'
The second of W Edwards Deming's 14 points
This chapter is about five of the most influential writers on quality. W Edwards Deming, Joseph Juran, Philip B Crosby, Tom Peters and Kaoru Ishikawa have had an enormous influence on the development of TQM. They all concentrated on quality issues in industrial settings, although all claim that their ideas are equally applicable to service industries. None of them, except Peters, has given much consideration to quality issues in education. Nevertheless, their contribution to the quality movement has been so great that it is difficult to explore quality in education without recourse to their thinking. There is much that can be learnt from them and their ideas can be readily adapted to education. There is much overlap in their thinking and in the main their general conclusions complement each other.
W Edwards Deming's most important book, Out of the Crisis, was published in 1982. He wrote in response to the crisis that he believed US industry was facing-a crisis provoked by the onslaught at the time of better quality Japanese products, products whose quality he had done much to improve. His aim in the book was nothing less than to 'transform the style of American management'. As he goes on to say in the preface, it is 'not a job of reconstruction or revision… It requires a whole new structure, from the foundation upwards'.
Deming was concerned that the management of companies in the US at the time were operatmg on the wrong paradigm. There was a failure to