Demystifying Grant Seeking: What You Really Need to Do to Get Grants

By Larissa Golden Brown; Martin John Brown | Go to book overview

CHAPTER SEVEN
Learn About Funders

Even if you were applying for just one grant, you'd have to find out about the funder, the details of the opportunity, and the application guidelines. Any grant seeker can do that. As an efficient grant seeker you do a bit more and reap the rewards. You realize you'll be seeking numerous small and mid-sized grants each year, so you check out a number of prospective funders at one time. You realize that even though grant seeking is a rational process, funders don't always publish formal statements about their giving that reflect exactly what they do. So you research each one to get some idea of how the funder acts. You pick the funders you apply to as carefully as they pick you.

In this chapter we'll take you on a tour of ways to find funders and learn more about them. You'll get to flex your muscles and practice each step, generating at least ten funding leads, then following through to define the ways they match with your organization. As in the last chapter, keep your focus on your top-priority program, but if along the way you see something that would be great for another program, make a note of it. You can come back to it later.


GENERATING NEW LEADS

Although funders you don't know and have never worked with are probably not your best prospects in the short term, it will be difficult to increase your annual grant income without them. There's no substitute for generating new leads and

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