Science and Golf II: Proceedings of the 1994 World Scientific Congress of Golf

By A. J. Cochran; M. R. Farrally | Go to book overview

86

The database of golf in America: a guide to understanding U.S. golf markets

A Product of Golf Digest, The Golf Company


J.F. Rooney, Jr

Regents Professor of Geography,
Oklahoma State University


and H.J. White

V-P Research and Marketing Services, NYT Sports/Leisure Division
of the New York Times Company Magazine Group

Abstract

We introduced the U.S. Golf Facility Database at the 1990 World Scientific Congress of Golf. Since its inception, the U.S. Golf Facility Database, now called the Database of Golf in America, has been enhanced to include much more information on both the supply and demand for golf facilities, equipment and services. It is a Geographic Information System containing golf data combined with a host of geodemographic information. The purpose of our presentation to the 1994 Congress is to discuss the key elements of the Database of Golf in America. We will comment on its utility to the golf industry and present examples of its applications, and finally we will deal with the theoretical potential of the Database for identifying and solving the myriad of golf related problems.

Keywords: Golf Market Database, GIS, Golf Facility Supply, Golf Demand, Golf Market Applications, Optimal Golf Locations.


1 Introduction

The original version of the U.S. Golf Facility Database was designed primarily to identify the best possible locations for new golf courses and golf enterprises. It was based on supply data from the National Golf Foundation and various state and regional golf associations. Facility use was obtained from approximately twenty percent of all U.S. golf courses via a survey conducted by Golf Shop Operations; A trade publication distributed to over 17,000 U.S. Golf professionals and retailers. The survey was designed to collect data on rounds played, average travel distance, percent male and female participation, course maintenance costs, and greens fees. Golfer demand pressure was calculated from a series of variables including readership of golf periodicals, purchase of golf equipment, TV viewership of golf tournaments and support for various levels of competitive golf.

Our 1990 paper focussed on the use of the Database for the analysis of new facility development in Prince Georges County,

Science and Golf II: Proceedings of the World Scientific Congress of Golf. Edited by A.J. Cochran and M.R. Farrally. Published in 1994 by E & FN Spon, London. ISBN 0 419 18790 1

-576-

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