The issues addressed have also widened out a great deal. While business historians, organizational, management, and marketing scholars still continue to focus on the behavioral strategy of individual corporations; increasingly the interaction between IB entities and the global environment in which they operate has come to take a major place in the literature. Here international political economists, political scientists, economic geographers, sociologists, and environmentalists have all made, and are continuing to make, a major contribution to our thinking. 28 IB, after all, comprises an eclectic (sic) set of related disciplines, and this is one of its main strengths. Perhaps, in the next half-century, its scholarly reach will embrace even more disciplines. Indeed, this is to be applauded whenever and wherever this adds to our knowledge about the phenomena of the global economy and the role of MNE-related activity in promoting economic and social welfare.
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