The Oxford Handbook of International Business

By Alan M. Rugman; Thomas L. Brewer | Go to book overview

Economy of coordination calls for a division of labour in information processing, and this in turn calls for cooperative behaviour of a social nature. It is rational to adapt the rules governing social behaviour to the long-term features of the environment within which decisions have to be made. The environment differs between locations, and it is therefore to be expected that there will be differences between locations in the kinds of rules that are used. In other words, social interactions will follow different rules in different places.

It is not expected that everyone will agree with these recommendations. But the onus is on those who disagree to set out their own agenda with a similar degree of analytical rigour, and to demonstrate that their favoured approach can deliver practical results. Talking about 'strategy' or 'complexity' in nonspecific ways may be adequate for consultancy assignments, or for teaching certain types of courses, but it is not an adequate response to the research challenges that currently face IB.


References

Allen, Linda, and Pantzalis, Christos (1996). 'Valuation of the Operating Flexibility of Multinational Corporations', Journal of International Business Studies, 27/4: 633-53.

Arthur, Brian W. (1988). 'Competing Technologies: An Overview', in Giovanni Dosi, C. Freeman, R. Nelson, G. Silverberg, and L. Soete (eds.), Technical Change and Economic Theory. London: Francis Pinter.

Baumol, William J., and Quandt, Richard E. (1964) 'Rules of Thumb and Optimally Imperfect Decisions', American Economic Review, 54/1: 23-46.

Buckley, Peter J., and Casson, Mark C. (1976). The Future of the Multinational Enterprise. London: Macmillan.

—— (1981). 'The Optimal Timing of a Foreign Direct Investment', Economic Journal, 91: 75-87.

—— (1993). 'Economics as an Imperialist Social Science', Human Relations, 46/9: 1035-52.

—— (1998a). 'Analysing Foreign Market Entry Strategies: Extending The Internalisation Approach', Journal of International Business Studies, 29/3: 539-61.

—— (1998b). 'Models of the Multinational Enterprise', Journal of International Business Studies, 29/1: 21-44.

Capel, Jeanette (1992). 'How to Service a Foreign Market Under Uncertainty: A Real Option Approach', European Journal of Political Economy, 8: 455-75.

Casson, Mark C. (1995). Organization of International Business. Aldershot: Edward Elgar.

—— (1997). Information and Organisation: A New Perspective on the Theory of the Firm. Oxford: Clarendon Press.

—— (2000a). Economics of International Business: A New Research Agenda. Cheltenham: Edward Elgar.

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