SPORT AND REPRESENTATION
Media making meanings about sport: sport making meanings about ideology, race and gender
“It is the media that not only have created the capacity for sport to reach
to a staggering global audience, but also ‘service’ that audience, that
reproduce and transform sports culture through and endless and pervasive
process of showing, ‘sounding’, discussing, depicting – in short, of
representing sport in myriad ways.”
Rowe, D. (1999) Sport, Culture and the Media. Buckingham: Open University Press.