The Foundations of
When external and internal barriers are recognized and removed, the writer is free to focus on the positive flow of communication. Mastering written communication means achieving the ability to create written messages that can create change. These can only be messages that possess clarity of purpose, organization, and expression. With successful written communication we can bring about change for the better. Without it we are stuck with the status quo. If all we have to offer is the status quo, who needs us?
Every message we create represents an opportunity for positive change. This means change for the better, a chance to gain something either personally or financially. Good verbal communication will win allies, admiration, and trust. It will also earn financial rewards in increased sales and profits, or a better budgetary bottom line. Good verbal skills are not a matter of genes—either you have them or you don't. They can be learned and developed by following clear goals and procedures.
Let's stop a moment to recall the four principal purposes of business communication. All involve change in one form or another: information, persuasion, results, and public relations or good will.