Achieving the Style and
Tone of Effective
Now that we have a new understanding of how to change writer based communication into reader-based communication, we are ready to focus on the first major area of verbal business communication. This area is effective business writing, writing that can make change happen. Change of some sort is always on the sender's agenda, whether that change be an addition in information, a reason for persuasion, or an increase of good will. To achieve any of these goals the sender needs three things: a clear purpose, a clear organization, and a clear form of expression.
Experienced communicators see writing not as a set of rules but as a living organism. There is a series of steps by which it comes into being and maturity. Writing starts with a focus on the people and issues involved. It moves on to the actual composition of the sentences and paragraphs of the document. Then it undergoes revision to sharpen its clarity and tone. Here are the stages of conception, composition, and revision, or what we need to do to create a winning document: