Developing the Total
|1.||Focusing on reader benefits and shared goals.|
|2.||Organizing a reader-based structure.|
|3.||Providing a cue-based navigation system.|
|4.||Developing a persuasive argument.|
In Chapter 7 we studied various ways for the business writer to improve their focus on reader benefits. One way was by making our writing personal. The other was by starting sentences frequently with the pronoun “you,” instead of “I,” to demonstrate that we are readerdirected.
We also saw in Chapter 7 that when they are not reader-based, business writers will reveal the following flaws: a self-absorbed focus, a narrative organization focused on the writer's own discovery