Making Your Ideas Flow
Easily Through Your
Becoming an effective business writer takes careful planning and deliberate steps. It is a process that begins in the mind by focusing on the reader—how our written communications will benefit our reader and how we can jointly achieve the goals that we share.
Building on this solid foundation of reader-based communication, the writer can acquire the style and tone of a successful business writer by using language that is clear, concise, and positive.
In Chapter 8 we saw how to put this language to use by developing a total document around a central idea. Communicating a positive or neutral message to our reader calls for a direct or frontloaded organization of our paragraphs. Communicating a negative or bad news message, on the other hand, requires an indirect or backloaded paragraph structure.
Now we will study in detail how to make the central idea of a total document flow through individual paragraphs. This will be a flow directly down from the central idea in the frontloaded pattern or a flow away from the central idea in the backloaded pattern. This will give the document more effective paragraphs—the ones that will bring about the changes the writer seeks.