Writing Clear, Forceful,
Sometimes, after focusing on reader benefits and shared goals, organizing a reader-based structure, and providing a cue based navigation system through the various paragraphs, a business document fails to communicate the intended message. The writer is left wondering why he or she didn't succeed in bringing about the change in people and issues that was sought. Perhaps it was the individual sentences. Would Hamlet have called them “weary, stale, flat, and unprofitable”?
To make sure that our sentences complete the goals set in Chapter 6 to persuade the reader, it is necessary to create sentences within those paragraphs that will have clarity, strength, and interest for the reader. This chapter will show how to create effective reader-based sentences by answering these two questions: What are the different ways to structure my sentences? and What methods can I use to enhance the style of my sentences?
A clause is a group of words with a subject and a verb. The subject is the who or what word that performs the action. The verb expresses the action or state of being that the subject is performing or experiencing.
If a clause can stand alone as a complete idea, it is an independent clause. All sentences contain two basic elements: a subject and a verb.