Dictionary of Media Literacy

By Art Silverblatt; Ellen M. Enright Eliceiri | Go to book overview

L

LABELING THEORY. An approach to the study of media content that considers the transmission and legitimation of labels in the mass media. Labeling theory examines the ways in which labels are decoded by their differing audiences and traces the derivation and sources of labels. Labels such as “oil-rich,” “arch-conservative,” “liberal,” and “special interests” possess connotative meanings that go beyond their denotative (or dictionary) definition. Labels often appear with such frequency in the media that they no longer simply describe, but in fact, define. In the process, adjectives (e.g., “liberal”) are transformed into nouns (“a liberal”). Labels establish and reinforce assumptions concerning how society should be organized and controlled. In that regard, labels are vital in creating, sustaining, and controlling our notions, values, and modes of social control.

Labeling theory also examines the derivation, use, and impact of euphemisms; that is, words that possess an innocuous connotation; these neutral terms are substituted for language that could offend the audience. To illustrate, politicians use euphemisms such as “revenue enhancement” to avoid using the inflammatory word “tax.”

REFERENCES: Bilton T., K. Bonnett, P. Jones, M. Stanworth, K. Shearth, and A. Webster. Introductory Sociology. London: Macmillan, 1981; Cohen, S., and J. Young, eds. The Manufacturer of News: Deviance, Social Problems, and the Media. London: Constable, 1981; Downes, D., and P. Rock. Understanding Deviance. Oxford, England: Clarendon Press, 1982.

LACY, LYN. A media specialist in Minneapolis Public Schools and the author of the school district's resource manual for teachers, Visual Education:

-117-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Dictionary of Media Literacy
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acronyms ix
  • Preface xi
  • A 1
  • B 19
  • C 25
  • D 47
  • E 55
  • F 71
  • G 79
  • H 89
  • I 93
  • J 107
  • K 113
  • L 117
  • M 123
  • N 137
  • O 147
  • P 149
  • Q 163
  • R 165
  • S 169
  • T 181
  • U 189
  • V 195
  • W 201
  • Y,Z 205
  • Appendix: Subject Directory 207
  • Bibliography 213
  • Index 223
  • About the Contributors 231
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 236

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.