Henry and Edsel: The Creation of the Ford Empire

By Richard Bak | Go to book overview
Contents
 Acknowledgmentsv
1Farmboy, Tinkerer1
2The Horse Is Gone18
3Rearview Mirror: Ford the “Automobileer” in 190032
4Who Can't Afford a Fordmobile?38
5Hunka Tin51
6The Five-Dollar Day64
7Rearview Mirror: The Crystal Palace in 191478
8War on Several Fronts83
9Joy Ride106
10Farewell, Lizzie125
11Chronicle of the Neglected Truth141
12The Little Man in the Basement154
13Rearview Mirror: The Crown Prince at Work and at Play163
14Airships and Time Machines172
15An Invitation to Organize188

-iii-

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Henry and Edsel: The Creation of the Ford Empire
Table of contents

Table of contents

  • Title Page i
  • Contents iii
  • Acknowledgments v
  • 1: Farmboy, Tinkerer 1
  • 2: The Horse is Gone 18
  • 3: Rearview Mirror Ford the “automobileer” in 1900 32
  • 4: Who Can't Afford a Fordmobile? 38
  • 5: Hunka Tin 51
  • 6: The Five-Dollar Day 64
  • 7: Rearview Mirror the Crystal Palace in 1914 78
  • 8: War on Several Fronts 83
  • 9: Joy Ride 106
  • 10: Farewell, Lizzie 125
  • 11: Chronicle of the Neglected Truth 141
  • 12: The Little Man in the Basement 154
  • 13: Rearview Mirror the Crown Prince at Work and at Play 163
  • 14: Airships and Time Machines 172
  • 15: An Invitation to Organize 188
  • 16: Bullets and Frescoes 200
  • 17: A Matter of Style 210
  • 18: The Overpass 221
  • 19: Rearview Mirror Battling “fordism” in 1937 231
  • 20: A New Social Order 238
  • 21: You Know How Father Is 250
  • 22: Running on Empty 261
  • 23: Rearview Mirror the Last Years of the Flivver King 275
  • Postscript - Ford After Ford 284
  • Notes 293
  • Selected Bibliography 302
  • Picture Credits 305
  • Index 307
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