Dr Paul Baines is Senior Lecturer in Marketing and Director of Business Development at Middlesex University Business School. His primary professional interests lie in researching political marketing and the marketing of other mass consumer services. He has published articles on political marketing in numerous journals including Qualitative Market Research, International Journal of Market Research, European Journal of Marketing, Marketing Intelligence and Planning, Journal of Communication Management and others. Paul has a PhD in political marketing from Manchester School of Management at UMIST. He has also conducted market research consultancy for a number of large organizations including an aerospace maintenance company, a popular London football club, a sales promotion agency and others. Paul is a Member of the Chartered Institute of Marketing, a Chartered Marketer and a Full Member of the Market Research Society. His principal interests outside work include good wine, conversation, reading, cinema and theatre, and travel.
Dr Bal Chansarkar is Principal Lecturer in Statistics at Middlesex University Business School. Bal has a PhD in statistics from Nagpur University, India. His primary professional interests lie in researching and consulting in the pharmaceutical industry and the healthcare market, particularly in consumer profiling and product-company performance measurement. He has published in the International Journal of Mathematical Education, International Journal of Healthcare Quality Assurance and the International Journal of Management. He has also produced two textbooks on economic planning and multivariate analysis and has been active in developing management programmes in India, Poland and China. Bal is a Full Member of the Market Research Society, the Royal Statistical Society and the Royal Economic Society. He has been a former chair of the Association of Statistics Lecturers in Universities (ASLU). In his previous life, he was a Senior Market Research Executive with Watney-Mann Limited for seven years. Outside work, he enjoys travelling widely.