Introducing Marketing Research

By Paul Baines; Bal Chansarkar | Go to book overview

APPENDIX I
Selected Sources of
Secondary Information

1. Business and Reference Guides
A good starting point for any secondary search is a bibliography or reference guide on your subject. Bibliographic sources are organized by key topic or subject area and list books, periodicals, articles and other published work that are available in that area. Reference guides generally provide detailed listings of major works, studies, publications and sources of business and marketing information. Bibliographic or access information is provided so you can then find the listed sources.Major business and marketing reference guides, include:
1. International Directory of Business Information Sources and Services, 2nd edn London: Europa Publications Ltd, 1996.
2. Directory of European Community Information Sources, Belgium: Euroconfidential, 1994.
3. European Business Handbook, London: Kogan Page, 1997.
4. Foster, P. Business Information Basics, London: Headland Business Information, 1997.
5. Business Information Sources, Berkeley: University of California Press.
6. Directory of British Associations, Beckenham: CBD Research Ltd.
7. Encyclopedia of Business Information Sources, Detroit; Gale Research.
8. The European Business Information Sourcebook, Headland, Cleveland: Headland Press.
9. On-Line/CD-ROM Business Sourcebook, Headland, Cleveland: Headland Press,—European and UK business databases.
10. European Directory of Marketing Information Sources (biennial) and International Directory of Marketing Information Sources, London: Euromonitor plc.
11. Sources of European Economic and Business Information, 6th edn, London: Gower Publishers, 1995—a useful listing of sources of economic and statistical data.

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