Introducing Marketing Research

By Paul Baines; Bal Chansarkar | Go to book overview

Glossary

Accuracy—the degree to which a measure conforms to the truth or a standard.

Adequacy—a measure by which the researcher determines whether data is sufficient to answer the company's information needs.

After-market—sales of component parts for use in maintaining, repairing or upgrading equipment that is already in use, e.g., the sale of replacement tyres to a vehicle owner.

Alternate hypothesis—a positive statement indicating belief in the nature and level of possible difference between the estimate and the parameter.

American Marketing Association—the association of marketing practitioners and academicians in the USA that publishes journals and organizes conferences for the dissemination of marketing knowledge.

AMSO—Association of Market Survey Organizations.

Analytical bias—A source of bias arising when the technique used to analyse the data is not sufficiently appropriate.

AQR—Association of Qualitative Researchers.

Association—measure of the degree to which two or more variables interrelate. Usually refers to nominal measurements.

Attitudes—mental states used by individuals to structure the way they perceive their environment and to guide the way in which they respond.

Backhoe loader—a heavy-duty industrial digger. The backhoe loader is often known as a 'JCB' in the United Kingdom because JC Bamford Excavators Ltd manufactures the market-leading product.

Back-translation—a method of translation that initially uses a translator fluent in the foreign language into which the research method is being translated and then uses a translator whose native language was the original language to translate back again.

BARB—Broadcast Audience Research Board.

BMRA—British Market Research Association.

Browsing—visiting and reading a particular Web document or website.

CAPI—computer-assisted personal interviewing—a method of data collection using a hand-held personal computer designed to reduce the time required for data input and analysis.

-329-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Introducing Marketing Research
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 350

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.