Learn to Persuade
I he final three steps in the Seven Step Program—Learn to Persuade, Achieve Your Higher Objective, and Give the Gift of Your Conviction—are closely linked. After you have studied and practiced all three, you will automatically integrate them and perform them as if they were one.Here's what you have to look forward to.
By persuading others, we
|•||Step Five, Learn to Persuade, helps you tell your listeners: “Here is what I want you to do …”|
|•||Step Six, Achieve Your Higher Objective, explains: “This is why I want you to do it…”|
|•||Step Seven, Give the Gift of Your Conviction, reveals: “I feel this way because …”|
These three steps work together like this.
Tom, who has a son in the fifth grade, gives a talk to the PTA fathers, urging them to sponsor a Saturday morning car wash, in which dads and kids would work together.
He tells them how much fun it will be, how much money the students can make for a field trip to a museum, and how little prepara