What lies behind us and what lies
before us are tiny matters,
compared to what lies within us.
RALPH WALDO EMERSON
In Step Five, you used your communication skills to persuade someone to take an action. In Step Six, you'll take that process one step further: You'll identify your higher objective, make it the defining goal of your presentation.
That higher objective explains why you are asking your listeners to do whatever you are asking them to do. And that why is based in your values, your beliefs, your sense of what is right and true.
This step, Achieve Your Higher Objective, is a bridge to Step Seven, Give the Gift of Your Conviction. In that step, you will explore the because of your values, which have their roots in your own experience.
So you see how the process of persuasion—asking someone to take an action—can acquire a much deeper sense of mission. In Step Six, you are seeking to transform your listeners in some way—to influence their perceptions and ultimately their behavior. When that is your focus, your fear evaporates because you are involved in something that engulfs you, is meaningful to you, that has deep value for you.