Now this is not the end. It is not
even the beginning of the end.
But it is, perhaps, the end
of the beginning.
You've come a long way since you first picked up this book. If you've done the work, you've equipped yourself with the skills and the insight to change, forever, the way you approach any speaking situation.
You know how to practice and experience your voice, how to get a response, structure your presentation, establish a dialogue, be creative, persuade, and have an objective. You know why you are speaking, to whom you are speaking, and what you want your listeners to take away with them. You are prepared to communicate from the depth of your convictions.
The time has come to put all Seven Steps into action—every time you speak in public. They are a framework, a set of guiding principles, a safe harbor. Apply them, and speak fearlessly—as the students did in the examples that follow.
Jerome is a sales executive for New Media, a division of the venerable news organization Reuters.