Strategic Sport Marketing

By David Shilbury; Hans Westerbeek et al. | Go to book overview

Bibliography

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ANZ McCaughan (1993). Broadcasting Bounces Back: A Financial Evaluation of Australian Commercial Metropolitan Television—Part 1, Industry Overview, ANZ McCaughan, Melbourne.

Armstrong, K. (2001a). 'Self and product image congruency among male and female minor league ice hockey spectators: Implications for women's consumption of men's professional sports', Women in Sport and Physical Activity Journal, 10(2), pp. 1–27.

——(2001b). 'Black women's participation in sport and fitness: Implications for sport marketing', Sport Marketing Quarterly, 10(1), pp. 9–18.

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——(2006). Household Use of Information Technology, Cat. No. 8146.0, AGPS, Canberra.

——(2007a). Year Book Australia, 2007, Cat. No. 1301.0, AGPS, Canberra.

——(2007b). Internet Activity, Australia, March, 2007, Cat. No. 8153.0, AGPS, Canberra.

——(2007c). Sports Attendance, Australia 2005–2006, Cat. No. 4174.0, AGPS, Canberra.

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'Australian Grand Prix Suffers 34 million loss' (2007). Sydney Morning Herald, 31 October 2007, available at www.smh.com.au/articles/2007/10/31 retrieved 11 November 2007.

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Baghdikian, E. (1996). 'Building the sports organisation's merchandise licensing program: The appropriateness, significance, and considerations', Sport Marketing Quarterly, 5(1), pp. 35–41.

Baker, M. (2000). Marketing Strategy and Management, 3rd ed., Macmillan Business, London.

Ballard, C. (2007). 'Step away from the laptop!', Sports Illustrated, 106(26), p. 26.

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