The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

By Rick Mathieson | Go to book overview

ABOUT THE AUTHOR

Over the last few years, Rick Mathieson has emerged as one of the leading voices on marketing in the digital age. An award-winning writer, author, speaker, and frequent media commentator, Mathieson helps brands understand and capitalize on new digital platforms as part of integrated communications initiatives.

His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable, Madison & Vine and on MSNBC, CBS Radio, and NPR. His research into nextgeneration business models has earned praise from USA Today and Dow Jones Interactive. His first book, Branding Unbound, was hailed as “one of the best marketing books of the year” for its “visionary and grounded” perspective on mobile as an emerging marketing and media channel.

Mathieson has also been a featured speaker at industry events such as Digital Hollywood, the Microsoft Leadership Forum, Yahoo's “Branducation” lecture series, the Global Retail Executive Council,

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