Synthetic Worlds: The Business and Culture of Online Games

By Edward Castronova | Go to book overview

5
THE BUSINESS OF WORLD-MAKING

While the first synthetic worlds were built by individual coders working alone or in pairs, they are now being produced by large teams working within their own sector of the entertainment software industry. In some ways, this parallels the development of the video game industry, where production now most closely resembles that of a major motion picture. As with a film, building a video game requires having a large group of people move several distinct deliverables through a pipeline. Building a synthetic world requires much the same, except that, unlike films or ordinary games, production does not stop when the product is finished. Many industry insiders say that the real work only begins when the design is finished, for when the design is done it becomes a world that real people spend time in, and it therefore turns into an ongoing service that needs to be provided on a 24/7 basis. Producing and running a synthetic world is not an easy thing to do; it takes quite a bit of organization, and quite a bit of money as well.

This chapter gives an overview of the supply side of the market for synthetic worlds. It will go over the current state of the market, the major corporate players, and the common production methods and pricing models. Then we will consider market forces that are likely to affect production in the future: boom-and-bust cycles, the likelihood of market concentration, and the possible entrance of noncorporate competitors.


Current Suppliers: Companies and Practices

The current market structure in this industry is the classic combination of a small number of dominant firms facing off against one another, while an army of small, innovative firms push in from the outside. The major players in Asia appear to be the Korean firm NCSoft and Chinese firms Shanda, NetEase, and Webzen

-126-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Synthetic Worlds: The Business and Culture of Online Games
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Introduction: The Changing Meaning of Play 1
  • Part I - The Synthetic World: a Tour 27
  • 1: Daily Life on a Synthetic Earth 29
  • 2: The User 51
  • 3: The Mechanics of World-Making 79
  • 4: Emergent Culture: Institutions Within Synthetic Reality 100
  • 5: The Business of World-Making 126
  • Part II - When Boundaries Fade 145
  • 6: The Almost-Magic Circle 147
  • 7: Free Commerce 161
  • 8: The Economics of Fun: Behavior and Design 170
  • 9: Governance 205
  • 10: Topographies of Terror 227
  • 11: Toxic Immersion and Internal Security 236
  • Part III - Threats and Opportunities 247
  • 12: Implications and Policies 249
  • 13: Into the Age of Wonder 267
  • Appendix: A Digression on Virtual Reality 285
  • Notes 295
  • References 311
  • Index 319
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 332

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.