and the Sexual Double Standard
Certain Hollywood actresses of the 1950s and 1960s, such as Sandra Dee and Doris Day, epitomized the proverbial idea of a “good girl.” These women had a squeaky clean, virginlike image that was promulgated both on and off screen. All actresses of this time period did not fit this mold, but there was something about maintaining this image that helped propel these women to stardom. An erotic image, on the other hand, also helped skyrocket the careers of actresses like Elizabeth Taylor and Marilyn Monroe. Interestingly, both Taylor and Monroe became the infamous “other women” in the marriages of “respectable” wives like Debbie Reynolds and first lady Jacqueline Kennedy. Thus, iconic women could be characterized either as a virginal “good girl” (i.e., the marrying kind), or a sexy “bad girl” whom a man should not bring home to Mother.
The women's movement of the late 1960s and 1970s aimed to free women of this kind of labeling by encouraging all women to embrace their sexuality. This era has been called the sexual revolution because it became increasingly socially acceptable for women to have sex prior to marriage.1 Although cultural expectations for women's sexual behavior changed after the sexual revolution, the good-girl image has remained relevant. In the 1980s, girl-next-door Molly Ringwald was the leader of Hollywood's “brat pack” and starred in a number of hit films portraying youth culture. In the 1990s superstar Meg Ryan reigned as America's sweetheart, a title some are now passing on to actress Mandy Moore. In 2005, the public rallied behind jilted wife Jennifer Aniston when bad girl Angelina Jolie stole the heart of Brad Pitt.2 The lasting popularity of women with an innocent persona begs the question: How much have attitudes on women's sexuality actually changed? The hookup culture on modern college campuses affords young people