Sport, Culture and the Media: The Unruly Trinity

By David Rowe | Go to book overview
CONTENTS
SERIES EDITOR'S FOREWORDxi
ACKNOWLEDGEMENTS (FIRST EDITION)xiii
PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION)xv
INTRODUCTION: IMMERSED IN MEDIA SPORT1
A day in the life of the media sports consumer1
Sport, Culture and the Media: structure and outline4
Conclusion: looking towards sport and media7
PART I MAKING MEDIA SPORT9
1UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACH11
Introduction: when two worlds collide11
The rise of sport13
Profitable play17
Political football22
The rise of the mass media24
News and entertainment27
Having it both ways: sport meets media31
Conclusion: sport, media and cultural power33
Further reading36

-vii-

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Sport, Culture and the Media: The Unruly Trinity
Table of contents

Table of contents

  • Issues in Cultural and Media Studies ii
  • Title Page iii
  • Contents vii
  • Series Editor 's Foreword xi
  • Acknowledgements (First Edition) xiii
  • Preface and Acknowledgements (Second Edition) xv
  • Introduction - Immersed in Media Sport 1
  • Part I - Making Media Sport 9
  • 1: Understanding Sport and Media 11
  • 2: Working in Media Sport 37
  • 3: Money, Myth and the Big Match 67
  • Part II - Unmaking the Media Sports Text 115
  • 4: Taking Us Through It 117
  • 5: Framed and Mounted 142
  • 6: Screening the Action 171
  • Afterword: Sport into the Ether(Net)––new Technologies, New Consumers 203
  • Glossary of Key Terms 215
  • Refernces 218
  • Index 241
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