EFFECTIVE, YES! EFFICIENT, NO!
KEY TO PRIORITY TIME
Time management values effectiveness over efficiency. Efficiency refers to how well you do something. Effectiveness testing determines whether you should be doing it at all! As Peter Drucker, the eminent management counsel, put it: “Better to do the right thing than to do things right.”Say you have a list of people you must telephone concerning an upcoming meeting. If you think efficiency, you consider the best time to call, whether their names might be put on automatic-dialing cards, whether the list is accurate and current, and so on. But if you think effectiveness, you ask, “Is calling these people the best use of time?” You examine delegating the task or eliminating it altogether, so your time can be used more effectively.Ask yourself, “Am I focusing on results or activities?” Focus on activities and at day's end you will not have really accomplished anything. Focus on results. Here's how:
“Time is the measure of business, as money is of wares. “
|•||Don't get swept up in day-to-day work. This requires self-discipline. Set specific objectives and pursue them vigorously. Specific objectives are defined as follows:|