Qualitative Methods in Sports Studies

By David L. Andrews; Daniel S. Mason et al. | Go to book overview

Sport Commerce and Culture

Series ISSN: 1741-0916

Editor:

David L. Andrews, University of Maryland

The impact of sporting issues on culture and commerce both locally and globally is huge. However, the power and pervasiveness of this billion-dollar industry has yet to be deeply analyzed. Sports issues shape the economy, the media and even our lifestyle choices, ultimately playing an unquestionable role in our psychology. This series examines the sociological significance of the sports industry and the sporting world in contemporary cultures around the world.

Previously published books in the series:

Sport and Corporate Nationalisms, edited by Michael L. Silk, David L. Andrews and C.L. Cole

Global Sport Sponsorship, edited by John Amis and T. Bettina Cornwell

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