American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States

By Larry Schweikart; Lynne Pierson Doti | Go to book overview

CHAPTER 13
The New Economy:
The 1990s

Jeff Bezos was looking for a business—any business—in which he could take advantage of a vast new marketplace that he saw offered by the Internet. In 1995, Bezos hit upon books. His selection was odd, because Bezos was hardly a bibliophile, and not even what one would call an avid reader. He did, however, perceive that books presented an excellent product for Internet sales: They were relatively easy to ship, which meant a minimal labor force was needed, and they were perfect to advertise online. Bezos had identified a market in what would be called the New Economy, defined as being based on “intangible assets, such as people, knowledge, relationships, intellectual property, patents, and prophecies.”1 Value was no longer just based in things and money, but in buyer relationships, organizational assets, and ideas that could be converted into money.

Bezos appreciated the radical nature of what he was attempting to do—make an “end run” around traditional brick-and-mortar bookstores, including giants such as Barnes & Noble. While he ultimately sold books, initially he intended to sell trust: faith in the product support his network would provide. Bezos understood the blinding speed at which the Internet would grow. The number of American households with personal computers had risen from 7 percent in 1984 to 25 percent

-408-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 535

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.