Who or What Are You,
Key metaphors help determine what and how we
perceive and how we think about our perceptions.
Do you own a PC, or are you one of those Mac people? Personally, I'm pecking away at this moment on a cookiecutter Dell laptop (that would be a PC) on Microsoft Word, which runs on Microsoft's Windows platform. It's relatively dependable—not very exciting, but it does what it's supposed to do for the most part, and it easily communicates with the other PCs in the office through our network.
Of course, I know other folks with Apples. You know some too, no doubt (or maybe you are one of “them”). I actually picture myself as more like a Mac person than a PC person. Do you know what I mean when I say Mac person? You've probably seen the Apple ads over the last few years, with the two characters Mac and PC. Mac is younger, hipper, more casual, and