A Web of Issues:
Online Users Know
What They Like, but
They Can't Tell You
The real problem is not whether machines think, but whether men do.
One would think we were beyond the need to explain the importance of the web channel as a way to attract, sell, communicate, and provide service to your customers, but I know it depends on what industry you toil in and the current space your customers occupy, so let's review just how valuable your website could be to your overall business. Then we can look at how your customers, through their irrational subconscious, think about and interact with the Web and finally how you should go about developing your online channel so that it makes a true connection with them.