LAUNCHING YOUR MESSAGE
That writer put into words a common frustration with e-mail communication: even though it can save us a lot of time and work (and trees), it raises lots of issues.Here are some common questions:
Everyone says e-mail's so easy. But back in the good old days, all I had to do was compose a
memo or letter, print it out, and stick it in an envelope. Now I have to worry about things like
attachments, what to put on the subject line, whether to use color or bullets, when it's okay to for-
ward a message I get… writing's actually more complicated than it was before.
– LESLIE FRIEDMAN, EDITOR
|•||How do I make sure my message makes sense? Conveys the right tone?|
|•||How can I format my e-mail message so it's easy to read?|
|•||Do I always have to use a salutation? A closing?|
|•||Do I always have to write in complete sentences?|
|•||Does my punctuation and grammar have to be perfect?|
|•||When and how should I send attachments?|
|•||What should be on the subject line?|
|•||How and when should I address the e-mail?|
These questions and the many others that come up as we use e-mail don't have quick and easy answers. But the tips and techniques on the following pages will help you send e-mail that achieves your goals and meets the needs of your readers.