The strategic management of blogs begins with the establishment of written rules and policies governing usage and content. Unfortunately, when it comes to blogging, rules and policy have not yet caught up with ease of use and popularity.
While the majority of employers (76 percent)1 apply policy to help manage employees2019 e-mail use and content, and another 67 percent in- stall technology to monitor Internet activity,2 the same cannot be said of workplace blogging. Only 7 percent of organizations use formal policy to control business blogging,3 and merely 12 percent monitor the blogos- phere to see what is being written about the company, its people and products.4
The likelihood that some of your employees, customers, suppliers, former employees, shareholders, competitors, industry influencers, and other members of your corporate community are blogging is very real. In spite of the boom in blogging and the potentially costly risks associ- ated with unmanaged content, employers have been slow to implement policies and procedures designed to control what employee-bloggers may2014and may not2014write about the organization, its people, products, and services.
FEW EMPLOYERS USE POLICY AND TECHNOLOGY
TO MANAGE BLOG RISKS
Policy governing the retention of blog business records 3% Antiblog policy banning blog use on company time 5% Policy governing personal postings on corporate blogs 6%