Social Networking and
Video Site Risks and Rules
Once the domain of college students, social networking sites now are tar- geting older audiences2014including the business community. While Face- book remains 201Cthe online hangout of just about every college student in the nation,201D the company is expanding its reach into the adult world, too. Growing at a rate of 3 percent a week, Facebook added 100,000 new regis- trations every day in 2007. MySpace, twice Facebook2019s size and the big- gest player in terms of raw numbers, boasts 70 million users.1
Video sites are growing right along with social networking. Traffic to YouTube and other video sites doubled between 2006 and 2007. On an average day in 2007, the number of people accessing video sites was nearly twice that reported 12 months earlier, according to a Pew In- ternet 0026 American Life Project survey. Average daily visits to video sites rose 100 percent among 30- to 49-year-olds in 2007, Pew reports.2
Facebook, MySpace, YouTube, and other popular social networking and video sites are likely to count some of your employees (and possibly a few vengeful ex-employees) among their users. Are you prepared to handle the potentially damaging fallout that can result when your busi- ness is publicly exposed?
Employees2014and Company Secrets2014Directly
to the Public
Unlike mainstream news sites that authenticate information and vet sources before posting content, social networking and video sites allow