Inside the Teaching Machine: Rhetoric and the Globalization of the U.S. Public Research University

By Catherine Chaput | Go to book overview

4
The Rhetoric of
University Missions:
Globalizing Economic Consent,
Commodifying Multiculturalism,
and Privatizing the Social Good

The messages contained in the market economy discourse on education
are powerful tools of social persuasion. They shape conceptions of reality
by framing discussions of ideas, values, and actions associated with educa-
tion within arbitrarily established boundaries of acceptability.… When
individuals live inside the linguistic confines of one discourse, that is, the
market economy version, they are defined and limited by the particular
world view it promotes.

—Emery J. Hyslop-Margison, “The Market Economy”

This chapter explores the relationship between globalization and the rhetoric of U.S. public research university statements of mission. I argue that the mission of the university is not only increasingly saturated by the discourse of economic globalization but that the rhetoric found in these statements is made manifest in various nation-states across the globe, defining and delimiting the material realities for much of the world's population. The mission statements I examine in this chapter have been revised at least once in the last twenty years and all tend to reflect the needs of global capitalism. While I am interested in these changes, I do not wish to prove that these revisions derived from the dynamics of U.S. capitalism. Similarly, I believe that a gap exists between what universities perform

-174-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Inside the Teaching Machine: Rhetoric and the Globalization of the U.S. Public Research University
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Acknowledgments xi
  • Introduction - Historical Materialist Rhetoric and the Hermeneutics of Valuation 1
  • I 27
  • 1: Historicizing the U.S. Public Research University 29
  • 2: Monopoly Capitalism, Globalization, and University Transformation 74
  • II 125
  • 3: The Collusion of Economic and Cultural Systems 126
  • 4: The Rhetoric of University Missions 174
  • III 223
  • 5: Working-Class Professionalism 225
  • Notes 273
  • Works Cited 293
  • Index 319
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 326

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.