The Everything Public Speaking Book: Delivering a Winning Presentation Every Time!

By Scott S. Smith | Go to book overview

CHAPTER 4
Eloquent Sources

An informative or persuasive speech may be effective enough in getting across your message if you follow the basic rules. But if you want to make it more memorable and moving—more eloquent, with features and phrases that stick in the mind and uplift the soul— there are a number of tactics you should master. One is to tell stories that illustrate your points. Another is to quote the colorful and insightful observations of others (preferably the famous) about your topic. Citing poems can also provide an artistic flourish that touches the emotions.


Why Stories

“Why not begin with a story?” asks Dale Carnegie rhetorically in Public Speaking for Success. “From ancient times on, storytellers entertained, educated, and enlightened their listeners—from primitive people squatting around a campfire to villagers assembled in the town square…. Troubadours sang ballads or recited poems and sagas…. We still all want to hear stories.”

In her classic handbook for storytellers, Using Stories and Humor: Grab Your Audience, Joanna Slan explains that the most memorable speeches appeal to both the logical, or left, side of the brain and the emotional, or right side. “Stories showcase content in an emotional setting,” which aids long-term retention, she notes. Anecdotes also give information context, without which it “exists only as clutter” in the mind.

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The Everything Public Speaking Book: Delivering a Winning Presentation Every Time!
Table of contents

Table of contents

  • The Everything® Series ii
  • Title Page iii
  • Contents v
  • Top Ten Reasons You Want to Speak Better in Public x
  • Introduction xi
  • Chapter 1 - Overcoming Fear 1
  • Chapter 2 - The Psychology of Fear 11
  • Chapter 3 - The Informative Speech 23
  • Chapter 4 - Eloquent Sources 35
  • Chapter 5 - Refining Touches 49
  • Chapter 6 - You're Only Joking 59
  • Chapter 7 - Managing the Audience 73
  • Chapter 8 - Visual and Audio Aids 83
  • Chapter 9 - It's Debatable 97
  • Chapter 10 - Taking Care of Business 111
  • Chapter 11 - Media Interviews: Preparation 127
  • Chapter 12 - Media Interviews: Showtime 137
  • Chapter 13 - Becoming a Pro: Getting Started 149
  • Chapter 14 - Becoming a Pro: the Big Time 163
  • Appendix A - Sample Persuasion Speech 177
  • Appendix B - Sample Internal Marketing Speech 187
  • Appendix C - Sample Speeches for Almost Every Occasion 199
  • Boosting Morale 201
  • New Business Pitch 204
  • Presenting an Award 206
  • Receiving an Award 208
  • Honoring a Retiring Employee 210
  • Address to Stockholders 212
  • Analyzing a Problem/Proposing a Solution 214
  • Dedicating a New Facility 217
  • Giving a Demonstration 218
  • Running a Meeting 221
  • Giving a Wedding Toast 223
  • Welcome to Company Outing 225
  • Press Conference Announcement 226
  • Welcoming a New Employee 227
  • Farewell to a Departing Employee 229
  • Paying Tribute to an Honoree 231
  • Introducing a Guest Speaker 233
  • Welcome to Convention/Conference 235
  • Index 237
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