Media Interviews: Showtime
By this point in the process of getting media coverage, you have studied your subject, the audience, and the reporters you may be facing. You have laid the groundwork with media kits, suggested questions, and provided either a press release or some publicity to attract attention to your message. Only now are you ready to open your mouth and step into the limelight. No matter what the medium you are interviewed in the pressure to perform is on. However, your preparation ensures that the risk of a misstep is minimal.
Long before the media will want to talk with you, especially for broadcast, you will need to be well prepared in a variety of ways. As with other types of public speaking, practice as much as you can, including taping yourself to be sure you make your points succinctly. Do some research to understand what type of audience you are addressing and listen to the call-ins if you can—some have online archives— and check out Internet chat about the program. Most radio interviews will be done remotely, so you can consult notes as you talk from your office or home. If you go to the station, bring easily read cards with your not-to-be-forgotten points, since things that should be really easy to remember can slip your mind under pressure.