by Susan Drake
Susan Drake, the author of Light Their Fire: Using Internal Marketing to Ignite Employee Performance and WOW Your Customers, is a speechwriter and marketing consultant to major corporations (see www.spellbindersinc.com). This talk is one she gives herself and she delivers it quickly: this is 3,557 words, but takes her only twenty minutes to get through (that is the maximum amount of time she believes most audiences can pay optimum attention). This is more of an informational speech than the one in Appendix A, but Drake also strives to persuade the audience of her point of view: that companies need to start their marketing with selling their goals to their employees and aligning their practices accordingly. She uses liberal doses of humor, repetition, memorable phrases, and anecdotes. This also has attentiongetting opinions, examples, interesting statistics, quotations, tips, and interaction with the audience to make an impact.
A month or so ago I met a guy. It's not what you think. His name is Brad and he's a server at a Mexican restaurant. My husband and I go there because it's close, the food is okay, in spite of the fact that there's always something wrong. It's the margarita blender or the ice cream freezer or, once, it was even the Coke dispenser. You can't have chips without a Coke. Southerners can't even have breakfast without a Coke.