Ethnic Minorities and the Media: Changing Cultural Boundaries

By Simon Cottle | Go to book overview

9
ETHNICITY, NATIONAL CULTURE(S)
AND THE INTERPRETATION
OF TELEVISION

Ramaswami Harindranath


Introduction

Much of the academic debates concerning ‘race’, ethnicity and the media have been around issues of representation, power and identity, the constraints restricting minority broadcasting, and the aesthetics of resistance. While these provide various interrogations of the notions of ‘race’ and ethnicity, and are necessary interventions into the politics and economics of media representations and their hegemonic role in society, this chapter shifts the focus, attempting to explore a few of the current debates regarding both media and ‘race’ from the perspective of the audience, through the discussion of two studies which examine the interpretations of television programmes by ethnically and/or culturally diverse audiences. We will encounter, en route, the pertinence of ‘tradition’ in the explanations of understanding and interpretation in philosophical hermeneutics; developments in post-colonial studies and their relevance to notions of ‘race’ and ethnicity in the international context; and finally, a plea towards the need to revise the questions regarding the nature of cultural imperialism.


Ethnicity, audience and interpretation

The first study I want to discuss is Liebes and Katz’s important research on the audiences of Dallas published as The Export of Meaning in 1993. Their intention was to examine the reasons for the worldwide popularity of Dallas, and to interrogate the issue of cultural imperialism: in other words, does the

-149-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Ethnic Minorities and the Media: Changing Cultural Boundaries
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 252

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.