Strategies for Promoting
The late comedian, Milton Berle, would joke, [The doctor said (exercise) would add 10 years to my life, and he was right. I feel 10 years older already] (Orlando Sentinel, 2002, p. C2). Even individuals who choose to lead a sedentary lifestyle know the benefits of exercise. Yet, they do not exercise, which is contrary to the health belief model. The reasons individuals make the choice to engage in regular exercise while others choose not to exercise, why individuals stop their exercise program, and the factors that contribute to individual differences in the intensity and duration of a single exercise bout are important areas of research in exercise psychology. These issues address the very popular area of motivation, a psychological factor that drives a person's thoughts and behaviors.
Before we explore ways to motivate clients to exercise, it is important to understand the concept of motivation, and how it is defined. The term motivation comes from the Latin word movere, meaning [to move.] The most popular and inclusive definition of motivation is the tendency for the direction and selectivity of behavior to be con trolled by its connections to consequences, and the tendency of this