Recruiting and Retaining
the Best Nurses
No company can change any faster than it can change
the hearts and minds of its people.
Constant staffing changes prevent organizations from moving forward (see Figure 9.1). Health care managers are so preoccupied with recruitment and retention that there is little time to progress in other areas. They have taken nurse availability for granted for many years. Now many facilities are losing important opportunities. The nursing shortage has forced hospitals and nursing homes to close units and delay launching new services.
One way that organizations try to manage nurses is coercion, but coercion is ineffective. In his book Primal Leadership, Daniel Goleman describes how coercion can effect staffing.
The business world is rife with coercive leaders whose negative impact
on those they lead has yet to catch up with them
… When a major hospital system was losing money, the board hired
a new president to turn the business around—and the effect was disas-