Online Promotion: Using the Internet to Advance Your Career
Note: Because technology and Web addresses can change so quickly, this chapter keeps the specialized technical information to a minimum. Instead, the focus is on how to make the most of the Internet, issues to consider in developing websites, types of website features that have proved useful and popular with musicians and Web browsers, and the planning that will help you develop the best website for your particular situation.
What the full impact of Internet technology will be on the music industry and on individual musicians is not yet known. In the coming years, as Internet sound quality improves, as broadband, high speed Internet access proliferates, as streaming of live concerts becomes more practical, and issues of copyright are sorted out, musicians will have unforeseen opportunities. How the technological developments will affect record labels, distribution companies, and traditional concert series remains to be seen. Be that as it may, the perennial question is this: how can musicians best use the Web to advance their careers?
The beauty of the Internet is that it makes it simple to make personal contacts with people around the world. The Web is all about personal interests, networks of friends, and ways of exploring interests. The Web is about grassroots, word of mouth campaigns, and people to people connections. The technology can seem impersonal, but what it allows is very much about personal connections, about making community.
The Internet allows musicians to connect with others and to over time create a worldwide network of supporters, colleagues, and collaborators. That's how you build a community. It's how many indie rock groups create follow-