Building Your Reputation, Growing Your Audience: The Media, Publicity, and You
The next issue to tackle is “buzz”—how to attract media attention so that you can attract audiences. This is essentially about “telling your story,” articulating and communicating what is special and interesting about you and your music. How effectively you do this will play a major factor in your future success.
Communications specialist Scott Menhinick (http://www.improvisedcommunications
.com) believes that promotion can be divided into three fundamental concerns: in-
formation, communication, and dissemination. “Each carries equal weight,” he says,
“and each must be satisfied in order for the promotion effort to have the best
chance of success. Simply put, one must have something newsworthy to say, say it
clearly in an appropriate format, and say it to the right people at the right time.”
Once your performance is booked and confirmed, your work is not yet done. You need to help draw an audience. Once you've agreed on a date, ask the presenter what kind of publicizing she or he does for the series. Find out:
Does the presenter have a series brochure?
Will your performance be listed on it?
Will there be a special mailing for your concert?