Research Interviewing: The Range of Techniques

By Bill Gillham | Go to book overview

13 The interview as a
qualitative experiment

Research methods are devised to meet the needs of research – to answer particular questions. What makes research so demanding is that you cannot always rely on 'off-the-shelf' techniques but frequently have to adapt them to fit a specific topic. And sometimes you have to devise something new (as far as you know).

What is described here are some simple techniques intended to meet the needs of research students in the area of design – specifically textiles and product design. Although developed for these purposes, one can see that they constitute approaches of wider application in any context where someone is showing a 'product' and asking, essentially: what do you think? Such approaches can also be combined with structured observation: that is, watching what people do as well as listening to their views and commentary.


What is an experiment?

True experiments are the province of the natural sciences but the social sciences often adopt their methodology which, when used in this way, commonly has its own peculiar difficulties and characteristics (chemical elements don't try to interpret or second guess what is going on as human subjects do). But the analytic style and precise procedures, with the promise of disentangling complex elements of behaviour, constitute a powerful appeal, even when the application is problematic.

But what exactly is a classic experiment in human terms? This is best answered by taking an example which involves people but where physiological measures are also involved. Let us assume that the purpose of the research is to evaluate the effects of a new drug on blood pressure levels. A large number of people (hundreds if not more) who suffer from varying degrees of hypertension are randomly assigned to an experimental group and a control group. Random allocation distributes individual characteristics so that the

-94-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Research Interviewing: The Range of Techniques
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 173

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.