If any ethnographers happen to read what we have written about ethnography, they will no doubt have several fits about the way we have oversimplified this complex concept. However, here we have been concerned only with those aspects which relate in some way to Jan's thesis. A great deal has been written and anyone considering an ethnographic study will no doubt wish to read widely in order to be informed about all the many and varied interpretations of what ethnography is – and what it is not. You might wish to start with the following:
Brewer, John D. (2000) Ethnography. Buckingham: Open University Press. Chapters of particular interest include Chapter 1 (What is ethnography?); Chapter 3 (The research process in ethnography) and Chapter 4 (The analysis, interpretation and presentation of ethnographic data). The section on reflexivity (pp. 126–33) is also well worth reading, as is his section on gatekeepers (p. 83). And there's a glossary of terms, which helps.
Denscombe, Martyn (1998) The Good Research Guide. Buckingham: Open University Press.
In Chapter 5, pp. 68–81, Denscombe provides a very readable and understandable account of ethnography which he discusses under the headings of 'Ethnography as a topic and as description'; 'Ethnography and theory'; 'Ethnographers as part of the world they seek to describe'; 'Putting the researcher's [self] into ethnographic research'.