Associative sponsorship: the standard form of sponsorship, especially in the arts, where the sponsor is not supposed to influence content and programming. See deep sponsorship.
Branding: the marketing process whereby the social and cultural value of a product is enhanced by the name and logo of a company, such as Nike and the swoosh, which also involves the self-branding of the consumer as a distinction strategy.
Capitalism: an economic system based on exploitation of labour that produces great wealth, inequality and environmental damage.
Circuit of culture: cultural products pass through a cycle of interacting moments: production, representation, consumption, identity and regulation.
Citizenship: the rights and obligations of membership in a political community; and, by extension, social and cultural rights and obligations.
Commodification: the process whereby any product or service becomes the object of monetary transaction, including products and services that would otherwise be exchanged freely such as songs and childcare.
Commodity fetishism: when a product takes on a magical quality unrelated to its actual use, such as the devotion to branded commodities.
Consumerism: an ideology that enshrines commodity consumption as the meaning of life.
Consumption: the reception and use of products and services.
Cool: originally an alternative cultural stance to the mainstream, associated with Black American music (especially jazz) and style in the 1950s; now a word used widely by young people to mean little more than 'good' in a fashionable sense.
Criticism: various meanings but particularly in this book calling into question, from a perspective of emancipation, that which is taken for granted from the point of view of official discourse; in short, asking awkward questions.
Critique of mass culture: an intellectual tradition that is disdainful of mass-produced culture and popular taste. See cultural elitism and dumbing down.
Cultural capitalism: refers to the claim that the production and circulation of cultural goods and services are at the heart of latter-day capitalism.