Research Methods in Health: Investigating Health and Health Services

By Ann Bowling | Go to book overview

Section IV

The tools of quantitative
research

This section covers the advantages and disadvantages of using questionnaires and interviews in quantitative research, along with methods of increasing response, questionnaire design, interviewing techniques and the preparation of the data for coding and analysis. Each method has its strengths and weaknesses and it is important to balance these when deciding upon which to use. Further, the response rate to the study and the types of responses obtained can be influenced by the method used, the nature of the approach made to the respondent, the design of the questionnaire and the interviewer (where used). These issues are described in the following chapters, along with techniques of reducing and checking for bias.

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