The Elements of Résumé Style: Essential Rules and Eye-Opening Advice for Writing Résumés and Cover Letters That Work

By Scott Bennett | Go to book overview

8
Marketing to Yourself
Many career writers often use the term [market yourself.] Words matter, though, so let's clarify. What they really mean is [market your skills and experience,] not [market yourself.]Another popular phrase used by career writers discussing salary is [What are you worth?] Again, words have meaning, and clarity is excellence. These writers really mean [What are some employers paying for a specific set of skills and experience?]Why are these distinctions important? Because inaccurate but commonly used phrases such as these feed into the crazy and widely held notion that [I am my work.] If you believe you are your work, then what are you when you are out of work?[I am my work] is just one example of the many crazy ideas we quietly tell ourselves again and again for years. What we tell ourselves—that is, how we market to ourselves—is at least as important as how we market our skills and experience to employers.If you believe you can't find work, you are likely to construct a résumé and do other things that will help you reinforce your belief. Few people do things in opposition to their own beliefs.Do you recognize any of this thinking?
I am my work.
Without my work I am nothing.

-79-

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