The Persuasion Effect
Management Professor Charles Margerison has identified four conversation patterns that occur when two people try to influence each other.1
The first pattern he calls the persuasion effect. Here, one side successfully persuades the other persons to adopt or agree to their position (see Figure 2.1).
Figure 2.1 The influencer successfully
persuades the receiver to move to his or
Source: Adapted from Charles J. Margerison,
If Only I Had Said..., Mercury, 1987, p. 77.