The AMA Handbook of Business Letters

By Jeffrey L. Seglin; Edward Coleman | Go to book overview

PART II

The Letters

A basic structural design underlies every kind of writing.
The writer will in part follow this design, in part deviate
from it, according to his skill, his needs, and the
unexpected events that accompany the act of
composition.

William Strunk Jr. and E. B. White
From The Elements of Style.

You have learned the basics. From planning and structure to appearance and grammar, you have learned what it takes to write a good letter.

Part II of The AMA Handbook of Business Letters. takes you a step further. In Chapters 7 through 17 you will see the basics of letter writing at work in more than 365 business letters.

These letters, which show you the application of the basics discussed in Part I, were chosen for two major reasons. First, this sampling of letters gives you access to many of the more common letters written in everyday business. Second, the letters are particularly well-written examples upon which you can model your own letters.

Many of the letters in Part II can be used as form letters or as prototypes in word-processing programs (see Chapter 6). If names, numbers, and addresses are changed in these letters, they can be used for many different customers.

All of the letters in Part II are models of good letters. By reading them you will learn how effective letters in various business settings should be written.

The captions to each of the sample letters give you a concise description of their purpose. The narrative interspersed among the letters gives you a brief analysis of each letter's strong points.

-61-

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