The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

By Robert E. Johnston Jr.; J. Douglas Bate | Go to book overview

INTRODUCTION

We want you to use this book. Nothing would please us more than knowing that leading-edge companies around the world are developing their own Discovery processes for the pursuit of strategy innovation.

Strategy innovation is not a fad. It is not the latest managementprogram-of-the-month. It is a process of exploring your emerging future, understanding the changing needs of your customers, and using the insights gained in those explorations to identify new business opportunities for your company. That's it. Whereas many management programs help you shrink your costs to grow your bottom line, strategy innovation is aimed at growing your top line. New business opportunities help drive new company strategies, which drive future growth.

So, why aren't more companies doing strategy innovation? Because they don't have an internal structure or process to do it. Who in your company is responsible for the future? Who is feeding your strategic planning process with ideas that stretch your current strategy and get you into new markets? How are you going about identifying your next new business platform, the basis of your future growth and success?

What we describe in this book is a phase-by-phase approach to the process of strategy innovation, not step-by-step. We provide the blueprint and encourage you to customize it for the specific needs of your company and your industry. This blueprint has been evolving for more than a decade, based on our experiences in a wide range of companies and industries. We will share with you some of

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