STRATEGY INNOVATION IS NOT STRATEGIC PLANNING
Strategic positionings are often not obvious, and find-
ing them requires creativity and insight.
Although the concept of strategy innovation as a corporate capability is intriguing, it is an elusive goal for most organizations. The reason for this is that most corporations have in place processes for doing strategic “planning,” but not strategic “innovation.”
Produce Strategy Innovation
In 1993, Bain & Company began a multiyear research project to measure the management tools being used by senior executives to improve the performance of their companies. In the results of the 2001 survey of 451 senior executives in companies around the world, “strategic planning” was the most frequently mentioned tool being used in corporations today, by 76 percent of executives.1
The Bain survey, however, does not specify what constitutes strategic planning in an organization. Our experience suggests that it encompasses a wide range of different activities across companies